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Tuesday, January 24, 2006

UPN, The WB Merge, Form New Network:The CW


In the "it's about time they did that" category:
From TV Week's Jay Sherman:

"CBS Corp. and Warner Bros. Entertainment announced Tuesday that they are merging The WB Network and UPN to create a new network to be called The CW.

"The network, which will launch in September, will be owned jointly by Warner Bros. and CBS Corp., with each company owning a 50 percent stake in the network. Tribune Co., which had owned a stake in The WB, will become an affiliate of the new network but won't own a stake. Tribune has signed a 10-year affiliation agreement with the new network.


"UPN President Dawn Ostroff will become president of entertainment of the new network, while John Matta, chief operating officer of The WB, will become chief operating officer of The CW.

"Tribune's 16 major-market stations and the 12 CBS-owned UPN stations will give The CW immediate coverage of 48 percent. The remaining distribution will be a combination of selected UPN and WB affiliates that is expected to exceed 95 percent of the United States.

"On the programming side, The CW will have a six-night, 13-hour prime-time lineup seven days a week, using a combination of programming from both UPN and The WB. The lineup of programs in the new network's lineup will be described later, according to the announcement."

Yes, I know the WB doesn't still use Michigan J. Frog; I LIKE the Frog.

16 comments:

Gordon said...

You know, like many on the blogosphere, I have to say...it's about time, especially since the WB and UPN chased such disparate demographics.

Of course, it will wreak some havoc with stations (some old UPNs will convert, some old WBs, and some markets may just go up), but at the very least....it's interesting

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